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What is Spyware? |
The Cookie is a well-known mechanism for storing information about an Internet user on their own computer. However, the existence of cookies and their use is generally not concealed from users, who can also disallow cookie to access information. Nevertheless, to the extent that a Web site stores information about you in a cookie that you don't know about, the cookie mechanism could be considered a form of Spy-Ware. Double-Click, a leading banner ad serving company, changed its plans to combine cookie information with database information from other sources to target ad campaigns directly to individuals without their permission. Double-Click's current policy is not to collect "personally-identifiable" information about a user without their explicit permission or "opt-in." Aureate Media, which distributes free software on the Web in exchange for the right to gather user information, is another company that has been criticized for not plainly indicating what data it gathers and for making it difficult to remove its programs. Spy-Ware is part of an
overall public concern about Spy-ware is Internet jargon for Advertising Supported software (Ad-ware). It is a way for shareware authors to make money from a product, other than by selling it to the users. There are several large media companies that offer them to place banner ads in their products in exchange for a portion of the revenue from banner sales. This way, you don't have to pay for the software and the developers are still getting paid. If you find the banners annoying, there is usually an option to remove them, by paying the regular licensing fee. While producers of ad-ware claim its purpose is merely to collect information about Internet habits in order to deliver ads tailored to a surfer's interests, privacy advocates are concerned about the potential misuse of this data. Where does it come from? Most likely it was installed alongside that free software widget that you downloaded just last week, without you even noticing.
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